About the Workshop


Digital Marketing Programme:

D-Basics is the flagship workshop of National Institute of Digital Communications. The objective of the workshop is to help individuals and businesses create digital footprints and prepare themselves for the future commerce world. Our workshops are curated by Harvard Business School trained faculties along with senior industry professionals.

Keeping in mind the growing diversity in trade and commerce, it has become crucial that both individuals and organisations equip themselves with the necessary skills to achieve your goals. With the advent of the digital era, it has become imperative to build your organisation’s online reputation, choose and target your customers, inspire and innovate in the regions of Marketing and Sales, offer more convenience for your customer in their shopping experience and many more.

One of the highlights of our program is that participants get to implement the learnings of a topic immediately after that session has been completed.


Social Media Marketing (SMM) Programme:

Social Media Marketing Program, one of the essential parts of the overall Digital Marketing program could be attended separately by the participants. The workshop would cover application and analysis of the trending social media sites to cater the digital consumers. Highlighting the advertising strategies related to Facebook, Instagram, LinkedIn, Snapchat and Pinterest with the best industry standards, one would also get a platform to explore the simple tools to design a strategy for themselves.

Agenda



# Particulars
1 Display Advertising
2 Search Engine Optimisation & Search Engine Marketing
3 Email Marketing
4 Mobile Marketing
5 Social Media Marketing – Introduction
6 Facebook Marketing and Analytics
7 Instagram Marketing and Analytics
8 LinkedIn Marketing and Analytics
9 Snapchat and Pinterest Marketing and Analytics

614, Crystal Paradise, Off. Veera Desai Road, Andheri (West), Mumbai - 53.